Senior Account Based Marketing Specialist

Location: Ireland, UK, Netherlands, Italy, Portugal, and Spain (Office-Based, Hybrid, or Home-Based)

Bentley is seeking a Senior Account Based Marketing (ABM) Specialist to join our global Go-To-Market team as we rapidly scale and optimize our Account Based Experience programs. You will work closely with regional, industry, and product marketers, and sales to build, launch, and track highly personalized campaigns to drive demand and expansion in target accounts. Additionally, you will be responsible for providing account-level insights to internal stakeholders, including measuring engagement within target accounts and identifying trends to help inform future campaign efforts.

Your Day-to-Day:

• Design and execute innovative and creative, multi-touch ABM programs from concept through execution (i.e. strategy, timeline, budget, campaign development, and campaign measurement) that focus on demand generation and deal acceleration within our most strategic accounts to help achieve sales revenue goals.
• Deliver account research and analysis to drive ABM strategiesands identify trends within target accounts.
• Align marketing and sales in building account profiles and buyer groups.
• Develop and maintain a database of target accounts and contacts to ensure campaigns are targeted to the right people.
• Work closely with the Content and Demand Gen team to update and leverage collaterals throughout the buyer journey.
• Collaborate with field marketing and multi-channel marketing teams to align ABM programs with other ongoing online/offline initiatives.
• Apply an experimental mindset to ABM campaigns to test, learn, and optimize.
• Measure, analyze, and report on program performance and the impact of ABM efforts monthly and quarterly.
• Provide routine campaign and content audits for target accounts and product lines/industries.
• Program management for ABM campaigns.
• This role does not require travel.

What You Bring to The Team:

• 3+ years of ABM/ABX experience or multi-channel B2B growth marketing experience with demonstrated success.
• Ability to understand account needs and business goals and build tactical marketing plans around those themes.
• Working knowledge of ABM tools such as Demandbase, Engagio, Terminus, RollWorks, Bombora, 6sense, Looker, etc.
• Prior experience building, launching, and reporting on campaigns using marketing and CRM solutions such as Marketo, Eloqua, Pardot, or Salesforce (desired).
• Experience with marketing analytics and reporting tools such as PowerBI, Tableau, Google Data Studio, etc. is a plus.
• Deep knowledge of demand generation mix including email marketing, direct mail, social media, paid social and advertising, events, and webinars.
• Motivated self-starter with a can-do attitude, demonstrates high initiative and critical thinking, and thrives in complex fast-paced, results-driven environments.
• Strong project management, time management, prioritization, and organizational skills.
• Excellent verbal and written communication skills.
• Strong influencing and relationship-building skills.
• Highly analytical with a focus on metrics and outcomes.
• Bachelor’s degree in marketing or business discipline preferred.

What We Offer:

• A great Team and culture – please see our Recruitment Video.
• An exciting career as an integral part of a world-leading software company providing solutions for architecture, engineering, and construction.
• Competitive Salary and benefits.
• The opportunity to work within a global and diversely international team.
• A supportive and collaborative environment.
• Colleague Recognition Awards.

About Bentley Systems:

Bentley Systems (Nasdaq: BSY) is the infrastructure engineering software company. We provide innovative software to advance the world’s infrastructure – sustaining both the global economy and environment. Our industry-leading software solutions are used by professionals, and organizations of every size, for the design, construction, and operations of roads and bridges, rail and transit, water and wastewater, public works and utilities, buildings and campuses, mining, and industrial facilities. Our offerings, powered by the iTwin Platform for infrastructure digital twins, include MicroStation and Bentley Open applications for modeling and simulation, Seequent’s software for geoprofessionals, and Bentley Infrastructure Cloud encompassing ProjectWise for project delivery, SYNCHRO for construction management, and AssetWise for asset operations. Bentley Systems’ 5,200 colleagues generate annual revenues of more than $1 billion in 194 countries.

www.bentley.com

Equal Opportunity Employer:

Bentley is proud to be an equal opportunity employer and considers for employment all qualified applicants without regard to race, color, gender/gender identity, sexual orientation, disability, marital status, religion/belief, national origin, caste, age, or any other characteristic protected by local law or unrelated to job qualifications.

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