Share this Job

Regional Marketing Intern, DACH

Date: Sep 19, 2022

Location: Remote, DE

Company: Bentley Systems

As a key member of the Regional Marketing team, the primary responsibility for this role is driving pipeline and enabling sales to achieve new business growth targets in the target segment and geography.

 

You will work across the organization to assist in the execution of integrated campaigns using Marketing Automation and Demand Generation tools to increase pipeline. As a pivotal member of the team, you will work closely with the Team Lead and cross-functional teams to position Bentley as the preferred Infrastructure Engineering Software company in the region. This position reports to Regional Marketing Manager for Central & South Europe.

 

If you are an individual with exceptional communication, sales savvy along with a proven marketing track record in field marketing/regional marketing- we would love to hear from you!

 

Key responsibilities include:

 

  • Assist in the execution of the Go-To-Market plans to support market opportunities and sales priorities, including planning and management processes, event support and digital campaign execution.
  • Maintain an up-to-date Regional Programs schedule for the Go-to-Market strategy. This plan will involve the full use of the marketing mix including online and print advertising, physical and virtual events (third party, Bentley seminars and executive briefings), PR and social media.
  • Create and work closely with the sales team on social media (Linkedin) content promotion.
  • Support PR activity for the region and were agreed, work with the local PR agency in conjunction with Media Services to achieve agreed PR targets including building a regional understanding of the important media (magazines/websites/blogs, etc.).
  • Work with the relevant marketing and sales teams to develop regional local user stories, Be Inspired submissions, news items and press releases that are aligned to Go to Marketing plans and corporate marketing messaging.
  • Support Corporate initiatives like Year in Infrastructure and Be Inspired programs
  • Engage with Marketing Engagement Services for data acquisition, cleanup and requirements for the local region including interfacing with sales management to qualify requests and ensure we have a plan to leverage new names.

 

Qualifications

 

  • BA or BS degree in marketing or related business degree preferred.
  • Strong English and German writing and communications skills required
  • Excellent communication and presentation skills and the ability to work at all levels of the organization
  • Exceptional time management, prioritization, and multitasking skills
  • Highly motivated individual who thrives in a fast-paced team environment and is readily adaptable to changing market and organizational requirements


Job Segment: Engineer, Engineering