Director, Global Campaigns

Location: Home-based or hybrid, United States

Position Summary:

We are looking for a Director of Global Campaigns to lead the strategy, execution, and optimization of integrated marketing campaigns that drive measurable business impact. This role will own global campaign programs across Small Business, Account-Based Marketing (ABM), and Events, with a clear focus on pipeline generation, closed/won revenue, and direct customer transactions.

You will manage and develop a small, high-performing team responsible for turning strategy into execution—owning messaging, delivery, and ongoing optimization to drive new customer acquisition and customer expansion across regions.

This is a highly cross-functional role partnering closely with Sales, Revenue Operations, Product Marketing, Creative, and Regional Marketing teams.

Responsibilities:

Campaign Strategy & Leadership

• Define and lead the global campaign strategy across Small Business, ABM, and event-based programs aligned to company growth goals.
• Translate business priorities into integrated, multi-channel campaign plans that support both new business and expansion.
• Establish a consistent campaign framework that scales globally while allowing for regional flexibility.

Pipeline & Revenue Impact

• Own campaign performance against core business metrics including:
• Marketing-sourced and influenced pipeline
• Closed/won revenue
• Direct customer transactions and self-serve conversions
• Partner with Sales and Revenue Operations to ensure tight alignment between campaigns, targeting, and sales execution.
• Continuously evaluate campaign ROI and reallocate investment to the highest-performing programs.

Campaign Execution & Optimization

• Oversee end-to-end campaign execution, including:
• Messaging and value proposition development
• Channel mix (digital, lifecycle, ABM, events, partners)
• Launch planning, testing, and optimization
• Use data and insights to refine targeting, messaging, and delivery throughout the campaign lifecycle.
• Ensure campaigns are operationally excellent, on time, and on budget.

Team Management & Development

• Lead, coach, and develop a small team responsible for campaign execution and optimization.
• Set clear goals, priorities, and success metrics for the team.
• Foster a culture of accountability, experimentation, and continuous improvement.

Cross-Functional Collaboration

• Work closely with Product Marketing to align messaging and positioning.
• Partner with Regional Marketing teams to localize and scale global campaigns.
• Collaborate with Growth, Lifecycle, and Events teams to ensure cohesive customer journeys.
• Align with Analytics and Ops teams to ensure accurate measurement and reporting.

Measures of Success

• Growth in marketing-sourced and influenced pipeline
• Contribution to closed/won revenue
• Increase in direct customer transactions and self-serve conversions
• Campaign efficiency and ROI improvements over time
• Successful acquisition of new customers and expansion within existing accounts
• Strong team performance, engagement, and execution quality

Qualifications:

• 8–12+ years of experience in B2B marketing, with deep experience in global campaign management
• Proven track record driving pipeline and revenue through integrated campaigns
• Experience across Small Business marketing, ABM, and event-driven campaigns
• Strong understanding of SaaS business models and customer lifecycles
• Demonstrated people management experience
• Highly analytical with the ability to turn data into action
• Excellent communication and stakeholder management skills
• Requires sitting or standing at will while performing work on a computer (or any other physical requirements).

What We Offer:

• A great Team and culture – please see our colleague video. 
• An exciting career as an integral part of a world-leading software company providing solutions for architecture, engineering, and construction - watch this short documentary about how we got our start. 
• An attractive salary and benefits package. 
• A commitment to inclusion, belonging and colleague wellbeing through global initiatives and resource groups. 
• A company committed to making a real difference by advancing the world’s infrastructure for better quality of life, where your contributions help build a more sustainable, connected, and resilient world. Discover our latest user success stories for an insight into our global impact. 

About Bentley Systems

Around the world, infrastructure professionals rely on software from Bentley Systems to help them design, build, and operate better and more resilient infrastructure for transportation, water, energy, cities, and more. Founded in 1984 by engineers for engineers, Bentley is the partner of choice for engineering firms and owner-operators worldwide, with software that spans engineering disciplines, industry sectors, and all phases of the infrastructure lifecycle. Through our digital twin solutions, we help infrastructure professionals unlock the value of their data to transform project delivery and asset performance. www.bentley.com

Equal Opportunity Employer:

Bentley is an equal opportunity employer and considers all qualified applicants for employment without regard to race, color, sex, sexual orientation, gender identity, disability, pregnancy, protected veteran status, religion, national origin, age, genetic information or any other protected characteristic.  This commitment extends to all aspects of employment, including, but not limited to, hiring, placement, promotion, compensation, and training. Know Your Rights as an applicant under the law.

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Request an Accommodation:

As an Equal Opportunity Employer, Bentley is committed to providing reasonable accommodations to applicants with disabilities. We encourage you to request a reasonable accommodation if you are not able to fully use or access our online application system.   You can make an accommodation request by calling 610-458-5000 or sending us an email at disabilityrequest@bentley.com