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Marketing Technology Analyst (Marketo)

Date: Sep 22, 2022

Location: Pune, IN, 411028

Company: Bentley Systems

Who We Are:

 

Bentley Systems (Nasdaq: BSY) is the infrastructure engineering software company. We provide innovative software to advance the world's infrastructure – sustaining both the global economy and environment. Our industry-leading software solutions are used by professionals, and organizations of every size, for the design, construction, and operations of roads and bridges, rail and transit, water and wastewater, public works and utilities, buildings and campuses, mining, and industrial facilities. Our offerings include MicroStation-based applications for modeling and simulation, ProjectWise for project delivery, AssetWise for asset and network performance, Seequent's leading geoprofessional software portfolio, and the iTwin platform for infrastructure digital twins. Bentley Systems employs more than 4,500 colleagues and generates annual revenues of approximately $1 billion in 186 countries. Bentley Systems

Bentley is embarking on transformational journey to modernize sales, marketing, data, and ERP platforms to upscale our user experience and processes across the enterprise. Within the business applications team we are focused on partnerships with our business to deliver world-class enterprise applications to streamline our business processes and user experience. The team is seeking an Marketing Technology Analyst (Marketo) that will be the primary liaison between the Digital Experience Team and Bentley’s Marketing Organization and help drive improvements to business processes and marketing technology solutions. This position is responsible for the configuration, maintenance, operation, ongoing administration and maturing of our Marketing technology platforms. This position is based in Pune, India

 

Responsibilities

  • Responsible for administration and configuration of Marketo and other Marketing technology tools like HubSpot
  • Collaborate with Marketing Operations teams in business and technical design sessions, and work with other solution analysts to design and implement solutions to meet critical business objectives
  • Understand all facets of the various platforms for B2B clients, such as campaign planning and execution, lead scoring, lead nurturing, alerts, routing and notifications, segmentation, personalization, e-mail delivery, cross-channel marketing initiatives and creation of ROI reporting and key metrics
  • Gather information, determine alternatives, create requirements, functional/technical specifications, estimate development hours, create technical designs and formulate test plans to meet defined business needs
  • Analyze master and transactional data coming into Marketo from multiple channels in the landscape and enhance data validation, syndication and cleanup processes
  • Work with other technical teams on designing integration of Marketo with SAP Sales Cloud, Salesforce, WordPress, eCommerce solutions, ON24 event platform, Social media channels and Snowflake Data Cloud etc.
  • Manage and ensure role-based permissions are in compliance
  • Partner with Marketing and Data teams to design dashboards & reports within Marketo and other data visualization tools
  • Troubleshoot system problems, investigate, analyze and recommend short-term/long-term solutions
  • Develop product modifications and collaborate with the software vendors for product improvements
  • Define/implement workaround processes, corrective action, communication, and system cleanup activities and upgrades
  • Actively expand skills and professional development through training courses, mentoring, and daily interaction with colleagues

 

Required Skills

Equal Opportunity Employer:

 

Bentley is proud to be an equal opportunity employer and considers for employment all qualified applicants without regard to race, color, gender/gender identity, sexual orientation, disability, marital status, religion/belief, national origin, caste, age, or any other characteristic protected by local law or unrelated to job qualifications


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