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Senior Product Marketing Manager

Date: Jan 14, 2022

Location: Philadelphia, PA, US, 19102

Company: Bentley Systems

About Bentley Systems

Bentley Systems (Nasdaq: BSY) is the infrastructure engineering software company. We provide innovative software to advance the world's infrastructure – sustaining both the global economy and environment. Our industry-leading software solutions are used by professionals, and organizations of every size, for the design, construction, and operations of roads and bridges, rail and transit, water and wastewater, public works and utilities, buildings and campuses, mining, and industrial facilities. Our offerings include MicroStation-based applications for modeling and simulation, ProjectWise for project delivery, AssetWise for asset and network performance, Seequent's leading geosciences software portfolio, and the iTwin platform for infrastructure digital twins. Bentley Systems employs more than 4,000 colleagues and generates annual revenues of more than $800 million in 172 countries.





Job Summary:

As part of the digital twin product marketing team, your role is executing the strategy for the go-to-market to position the Bentley portfolio for utilities in alignment with sales/user success. This includes lead generation, nurturing, and Account Based Marketing activities. Your primary responsibility is focused on marketing activities for initiatives in support of driving dollars to pipeline. Based on audience, and sales initiative, you will work with the energy industry marketing director and other initiative team members to develop the marketing for the short term (1 year or less) goals. This includes buyer journey storyline/message, definition/execution of the go-to-market activities based on audience profile (segment, discipline, buyer persona and needs), as well as the digital marketing process (lead generation, ABM, etc.).   Additionally, you will own product marketing responsibilities for the OpenUtilities brand.


You will work across the organization (marketing, product groups, user success, sales) to develop effective go-to-market content, craft positioning documents, and work with the industry team to create and deliver presentations, sales enablement materials, and where applicable, develop integrated campaigns.  And finally, you will need to understand and articulate how your specific go-to-market plan relates to the larger industry vision defined by industry marketing, product managers and sales. 



  • Collaborate with industry marketing, product management and development teams, sales, user success, to set the strategy and the go-to-market plan, including communication, for each of the channels (and regions) in your initiative 
    • Work with appropriate sales channel to define the objectives (e.g. SLAs)  
    • Work with EMM to define execution strategy (audience segmentation, and outbound/inbound plan) 
    • Work with Sales Ops to define and coordinate the lead flow/hand-off 
  • Work with industry marketing director, product management team, sales, and others in the organization to support the development of clear and compelling value propositions  
    • Demonstrate story-telling abilities that can make the complex simple, and invoke both empathy and excitement   
    • Build buyer journey materials (both marketing and sales) 
    • Develop relevant sales enablement content (with industry marketing and the initiative team) 
  • Own multi-channel campaigns within a go-to-market plan and the lead generation strategy and plan, determining MQL and SQL targets overall from all channels, and working with Account Managers to follow up on leads generated  
  • Plan and oversee campaigns executed by engagement marketing 
    • Participate in regular coordination meetings with engagement manager and program manager 
    • Collaborate with the Digital Engagement Marketing Managers (marketing automation) to ensure effectiveness of multi-channel campaigns 
  • Develop the content and plan for promotions and hand off or execution to the appropriate teams (e.g. EMM for lead nurtures or ABM team) 
  • Create ad content and work with social team (paid social) or Project Manager(advertising) to define audience targets/segmentation, goals/objectives, and lead routing. 
  • Work with Product Manager to maintain competitive fact base; including competitor successes, product offerings, positioning, price structure, how to sell against, and management of web properties for these products.  
  • Product Launch (when appliable)- work with industry marketers, sales, customer success teams, and product managers to complete marketing tasks and ensure initiatives and new releases are launched effectively and on-time  



  • 7+ years of software Marketing Experience a must
  • Related degree in Marketing / Engineering field or 5+ years working in a position that requires AEC marketing domain knowledge, MBA an asset, and utilities industry preferred.
  • Some Marketing Automation Experience (HubSpot, Marketo, Pardot) – exposure to the needs and requirements for automation; development experience not required for this role. 
  • Strong English writing and communications skills required
  • Strong English presentation preparation skills required
  • Strong B-to-B experience and skills
  • Must be computer savvy, can multitask, prioritize, and work well under pressure in a team environment




Executive Order 1402, Ensuring Adequate COVID Safety Protocols for Federal Contractors

During the COVID-19 pandemic, Bentley has implemented several safety protocols to protect our colleagues, users, and wider communities. To ensure compliance with President Biden’s Executive Order 1402, Ensuring Adequate COVID Safety Protocols for Federal Contractors, all U.S. colleagues, regardless of work location or employment type, may be required to be fully vaccinated against COVID-19 as a condition of employment. Exemption is available as a reasonable accommodation for those who are unable to meet the vaccination requirements due to a disability/medical condition or sincerely held religious belief.


Equal Opportunity Employer

Bentley is an equal opportunity employer and considers all qualified applicants for employment without regard to race, color, sex, sexual orientation, gender identity, disability, protected veteran status, religion, national origin, age, or any other protected characteristic.  This commitment extends to all aspects of employment, including, but not limited to, hiring, placement, promotion, compensation, and training. EEO is the Law and EEO is the Law Supplement documents provide additional information about your rights as an applicant under the law.


Bentley Policy on EEO, Affirmative Action and Pay Transparency Non-Discrimination

Bentley participates in e-Verify / Bentley participa en e-Verify / Right to Work Notice

Request an Accommodation

As an Equal Opportunity Employer, Bentley is committed to providing reasonable accommodations to applicants with disabilities. We encourage you to request a reasonable accommodation if you are not able to fully use or access our online application system.   You can make an accommodation request by calling 610-458-5000 or sending us an email at

Nearest Major Market: Philadelphia

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