Senior Events Marketing Specialist

Date: Sep 18, 2023

Location: Philadelphia, PA, US

Company: Bentley Systems



Senior Events Marketing Specialist



Location: This role is working remotely from a home office in the US


Position Summary:


The Senior Events Marketing Specialist is primarily responsible for the timely execution of the promotions plan to support virtual and onsite corporate events and initiatives, with a strong focus on virtual events.


This role works with key stakeholders to ensure the event strategy and execution achieves the stated objectives and the corporate brand is accurately and consistently communicated. This role is also accountable for the end-to-end program management for assigned events. It requires strong organizational, interpersonal, and communication skills, with attention to detail and timelines.

This role requires knowledge of video production requirements, event platforms, and event production. Candidate must be able to independently collaborate with multiple stakeholders across different regions and organizations to ensure event results are met.


Your Day-to-DAY:


  • Construct and define an event framework to achieve goals and continually apply best practices and creative ideas to represent best and promote Bentley applications.
  • Coordinate directly with key stakeholders to create and confirm agendas and promotional content to support each event.
  • Create and communicate promotional toolkits to the regional marketing and sales team(s) for localization and deployment to generate the highest quality attendance.
  • Provide expertise on physical, hybrid, and virtual events and reporting systems (e.g., On24, Splash, Zoom Teams, Certain, Snowflake, SharePoint).
  • Create and ensure the communication of sales toolkits to enable sales, channel, and Advancement Teams to promote and support events.
  • Create content and maintain updates to event landing pages and microsites, including coordinating text localization as required.
  • Develop promotional messaging and continually test and evaluate subject lines, images, layout, and length to improve open rates, click-through rates, and conversions. Make ongoing adjustments to meet set goals.
  • Create, distribute, and maintain an event summary template to ensure all stakeholders know goals, performance, and onsite, hybrid, or virtual activities/offers.
  • Champion and deliver reports, dashboards, and presentations to communicate event targets, metrics, successes, failures, and suggested improvements to key stakeholders.
  • Ensure post-event leads, professional development hours, final attendance numbers, etc., have been appropriately processed and communicated.
  • Align promotion plans with the logistics and budgeting process (including, Virtual events, third-party promotion, receptions, onsite promotions, corporate sponsor agreements, etc.).
  • Manage and standardize processes for corporate events and document best practices and branding guidelines.
  • Coordinates with regional marketing teams to ensure Sales and other key stakeholders are aware of planned event programs in the region.
  • Engage with the digital marketing team to ensure events are integrated with campaigns. Work with Marketing Engagement/Creative Services for creating and/or editing email and landing page copy, providing segmentation and audience input.
  • This is a full-time role expected to work 40 hours per week, remote based in the US.
  • Requires sitting or standing at will while performing work on a computer (or any other physical requirements). The role requires communication with managers, peers, and other colleagues of the company in person (on occasion), and by utilizing Microsoft Teams chat, calling, and meeting functions.


What You Bring to The Team:


  • Bachelor’s Degree in Marketing, Communications, related field, or relevant experience.
  • Minimum of 5 years of professional experience, including 3 years managing virtual, hybrid, or roundtables events.
  • Experience with event management platforms (Splash, RainFocus, CVENT, On24, Certain, Zoom, GoTo Webinar, WebEx, Hopin, etc.)  
  • Familiar with video production, editing, and production requirements for staging and projection requirements for physical events. Familiar with video. requirements for producing, editing, and meeting livestream requirements for virtual events.
  • Experience managing the development of event-related internal/external communications.
  • Experience managing the development and adherence to Event plans (pre, during, and post-event).
  • Ability to report on event effectiveness, as measured by reports, surveys, testing, and rates.
  • Experience with Marketo and Demandbase is a plus.
  • Significant experience managing C-level events, roundtables, and strategic events for acquiring new contacts and accounts is a plus.
  • Can decipher and apply appropriate existing user or new business event strategies.
  • Experience managing department budgets.
  • Ability to identify, solicit, and confirm opportunities to assert Bentley as a thought leader.
  • Possess excellent verbal and written communication skills.
  • Must be deadline-driven and detail-oriented.
  • Possess an understanding of the software industry and Bentley markets is a strong plus.
  • Requires sitting or standing at will while performing work on a computer (or any other physical requirements). The role requires communication with managers, peers, and other company colleagues in person and by utilizing Microsoft Teams chat, calling, and meeting functions.
  • This role requires travel up to 10%.


What We Offer:


  • A great Team and culture – please see our Recruitment Video 
  • An exciting career as an integral part of a world-leading software company providing solutions for architecture, engineering, and construction.
  • Competitive Salary and benefits.
  • The opportunity to work within a global and diversely international team.
  • A supportive and collaborative environment.
  • Colleague Recognition Awards.


About Bentley Systems:


Bentley Systems (Nasdaq: BSY) is the infrastructure engineering software company. We provide innovative software to advance the world’s infrastructure – sustaining both the global economy and environment. Our industry-leading software solutions are used by professionals, and organizations of every size, for the design, construction, and operations of roads and bridges, rail and transit, water and wastewater, public works and utilities, buildings and campuses, mining, and industrial facilities. Our offerings, powered by the iTwin Platform for infrastructure digital twins, include MicroStation and Bentley Open applications for modeling and simulation, Seequent’s software for geoprofessionals, and Bentley Infrastructure Cloud encompassing ProjectWise for project delivery, SYNCHRO for construction management, and AssetWise for asset operations. Bentley Systems’ 5,000 colleagues generate annual revenues of more than $1 billion in 194 countries.


Equal Opportunity Employer:


Bentley is an equal opportunity employer and considers all qualified applicants for employment without regard to race, color, sex, sexual orientation, gender identity, disability, protected veteran status, religion, national origin, age, or any other protected characteristic.  This commitment extends to all aspects of employment, including, but not limited to, hiring, placement, promotion, compensation, and training. EEO is the Law and EEO is the Law Supplement documents provide additional information about your rights as an applicant under the law.


Bentley Policy on EEO, Affirmative Action and Pay Transparency Non-Discrimination

Bentley participates in e-Verify / Bentley participate in e-Verify / Right to Work Notice


Request an Accommodation:


As an Equal Opportunity Employer, Bentley is committed to providing reasonable accommodations to applicants with disabilities. We encourage you to request a reasonable accommodation if you are not able to fully use or access our online application system.   You can make an accommodation request by calling 610-458-5000 or sending us an email at







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