Share this Job

Industry Marketing Director - Utilities

Date: Jan 14, 2022

Location: Philadelphia, PA, US, 19145

Company: Bentley Systems

About Bentley Systems

Bentley Systems (Nasdaq: BSY) is the infrastructure engineering software company. We provide innovative software to advance the world's infrastructure – sustaining both the global economy and environment. Our industry-leading software solutions are used by professionals, and organizations of every size, for the design, construction, and operations of roads and bridges, rail and transit, water and wastewater, public works and utilities, buildings and campuses, mining, and industrial facilities. Our offerings include MicroStation-based applications for modeling and simulation, ProjectWise for project delivery, AssetWise for asset and network performance, Seequent's leading geosciences software portfolio, and the iTwin platform for infrastructure digital twins. Bentley Systems employs more than 4,000 colleagues and generates annual revenues of more than $800 million in 172 countries.




Job Summary:

You must be experienced, professional, and passionate about storytelling. In this role you will define and execute the go-to-market strategy for the energy infrastructure segment with a focus on electric power. This includes driving awareness, demand, and adoption of Bentley’s solutions worldwide. You will use your strategy skills and story-telling talent to reach audiences and position Bentley as the preferred technology provider of digital twin solutions that are driving energy transformation. You will be responsible for marketing Bentley’s portfolio to enterprise engineering firms, energy companies and electric and gas utilities.  And you will create and execute marketing programs including positioning/messaging, targeted and account-based marketing campaigns based on regional needs and sales focus. 


This role requires a highly driven, self-motivated, data-informed individual who will bring an energetic approach to marketing strategy and execution.  To be successful, you will need to work with sales, business development, user success and product management to define go-to-market strategies that position and sell Bentley applications in support of the complete asset lifecycle. To execute your plans, you will partner with other marketing professionals focused on web design, graphic design, PR, advertising, and events. And you will interact with executive management representing your go-to-market strategy for the energy industry initiatives.



  • Collaborate with key stakeholders including product management and development teams, sales, user success, content and product marketing, and regional marketing 
  • Gather and analyze market data (users, prospects, competitors)  
  • Develop clear and compelling value propositions that address needs and help asset owners, operators, and engineering firms advance digitally across the full lifecycle 
  • As part of industry advisory board, define long term go-to-market plan for energy and help define strategy for short term initiatives owned by content marketing. 
  • Evangelize the message both internally and externally per target (buyer/decision) persona demonstrating story-telling abilities that can make the complex simple, and invoke both empathy and excitement   
  • Support initiative content development thought leadership and awareness content or the buyer journey 
    • Work with 3rd parties to develop reports and whitepapers. 
    • When applicable build buyer journey materials (both marketing and sales) – third party articles, point of view articles/blogs, presentation materials 
    • Assist in case study development to showcase success stories 
    • Develop sales enablement content (in collaboration with initiative team and product marketing) 
  • Assist Product Management in presenting to analysts with both material development and presentation 
  • Interact with third parties for co-marketing opportunities and promotional events 
  • Understand product strategies, the specification of new product offerings and ensuring all information and content is updated in industry overview presentation materials 
  • Ensure all aspects of business are on brand, consistent, focused on customer outcomes, and employ best marketing practices 
  • Benchmark against internal growth goals and trend lines; and maintain competitive fact base including competitor successes, product offerings, positioning, price structure, how to sell against, etc. 



  • 10+ years of product/industry marketing experience with a proven track record in information technology and/or enterprise software
  • Electric and gas industry Marketing or Sales, required, broader energy industry a plus
  • Strong B-to-B experience and skills
  • Excellent oral communication and storytelling skills
  • Adept at teaming and collaboration
  • Able to persuade and influence without direct authority
  • Energetic, creative, and self-motivated
  • Travel 10-25% - post covid




Executive Order 1402, Ensuring Adequate COVID Safety Protocols for Federal Contractors

During the COVID-19 pandemic, Bentley has implemented several safety protocols to protect our colleagues, users, and wider communities. To ensure compliance with President Biden’s Executive Order 1402, Ensuring Adequate COVID Safety Protocols for Federal Contractors, all U.S. colleagues, regardless of work location or employment type, may be required to be fully vaccinated against COVID-19  as a condition of employment. Exemption is available as a reasonable accommodation for those who are unable to meet the vaccination requirements due to a disability/medical condition or sincerely held religious belief.


Equal Opportunity Employer

Bentley is an equal opportunity employer and considers all qualified applicants for employment without regard to race, color, sex, sexual orientation, gender identity, disability, protected veteran status, religion, national origin, age, or any other protected characteristic.  This commitment extends to all aspects of employment, including, but not limited to, hiring, placement, promotion, compensation, and training. EEO is the Law and EEO is the Law Supplement documents provide additional information about your rights as an applicant under the law.


Bentley Policy on EEO, Affirmative Action and Pay Transparency Non-Discrimination

Bentley participates in e-Verify / Bentley participa en e-Verify / Right to Work Notice

Request an Accommodation

As an Equal Opportunity Employer, Bentley is committed to providing reasonable accommodations to applicants with disabilities. We encourage you to request a reasonable accommodation if you are not able to fully use or access our online application system.   You can make an accommodation request by calling 610-458-5000 or sending us an email at

Nearest Major Market: Philadelphia

Job Segment: Engineer, Wastewater, Water Treatment, Engineering