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Content Marketing Manager

Date: Jul 21, 2021

Location: Huntsville, AL, US, 35806

Company: Bentley Systems

About Bentley Systems
Bentley Systems (Nasdaq: BSY) is the infrastructure engineering software company. We provide innovative software to advance the world's infrastructure – sustaining both the global economy and environment. Our industry-leading software solutions are used by professionals, and organizations of every size, for the design, construction, and operations of roads and bridges, rail and transit, water and wastewater, public works and utilities, buildings and campuses, and industrial facilities. Our offerings include MicroStation-based applications for modeling and simulation, ProjectWise for project delivery, AssetWise for asset and network performance, and the iTwin platform for infrastructure digital twins. Bentley Systems employs more than 4,000 colleagues and generates annual revenues of more than $800 million in 172 countries.


Location: We are open to this candidate working remotely, from a home office anywhere in the US.


Position Summary:

The SMB Product Marketing Group within Bentley Systems is currently looking for an individual with a strong background in product marketing for our Product Marketing Manager position. Our division is driving product and business growth. We are looking for people who can help us write and tell the story of how Bentley’s innovative products, solutions, and services are the best in the industry, and help differentiate our users among their competitors. If you are excited about building marketing campaigns from the ground up, have experience in the B2B world, love digital marketing, and enjoy working on a dynamic marketing team, we would like to talk to you.


Preferred Qualifications:

  • Track-record of marketing tech products to market and a demonstrated ability to drive adoption and market momentum
  • Established portfolio of product marketing collateral, campaigns, videos, e-books, web pages, and other materials to showcase content development strengths
  • Ability to thrive in a collaborative, dynamic, and fast-paced work environment with demonstrated attention to detail and accuracy
  • Experience with HubSpot, Marketo, Salesforce, or other CRM systems
  • Experience with GoToWebinar or On24
  • Experience with eCommerce
  • Experience marketing to AEC industry is a plus


 Key Responsibilities Include:

  • Build out successful GTM tactics, including online product pages, videos, e-books, blogs, reference selling, and more
  • Build, test, and refine core messages and search engine keywords for the products for each target audience
  • Develop website copy, promotions, presentations, product demonstration, marketing and sales collateral, and ROI tools for each respective phase of the sales cycle
  • Create compelling promotions and offers focused on each target audience to shorten sales cycles and drive leads
  • Drive demand generation, analyze MQLs, and measure impact on the marketing pipeline
  • Implement improvements to accelerate conversion rates at each stage of the sales funnel
  • Define and prioritize target audiences within each addressable market
  • Gather and analyze market data (users, prospects, competitors) as input into marketing and product planning
  • Manage replationships and deliverables of contracted vendors and agencies
  • Workwith product management to understand product strategies and new product offerings, ensuring all product information is kept up-to-date



  • 5+ years of software marketing experience preferred
  • Bachelor’s degree in Business, Marketing, Communication, or equivalent practical experience
  • Strong writing and communications skills required
  • Strong presentation preparation skills required
  • Strong B-to-B experience and skills
  • Must be computer savvy, have the ability to manage and prioritize multiple projects, and work well under pressure in a team environment




Equal Opportunity Employer/Minorities/Females/Veterans/Disabled

Bentley is an equal opportunity employer and considers for employment all qualified applicants without regard to race, color, sex, disability, protected veteran status, religion, national origin, age or any other protected characteristic.  Additional information about your rights as an applicant under the law may be found by clicking here and here.


Bentley participates in e-Verify / Bentley participa en e-Verify


Right to Work / Derecho a Trabajar

We encourage you to request a reasonable accommodation  if you are not able to fully use or access our online application system.   You can make an accommodation request by calling 610-458-5000 or sending us an email at


Search Firm Disclosure:
Please be aware Bentley is not accepting unsolicited assistance from search firms for this employment opportunity. This includes any phone calls or emails. All resumes submitted by search firms to any employee at Bentley via-email, the Internet (including social media) or in any form and/or method for this specific position in the absence of a written recruiting agreement executed by both you and/or your firm and Bentley will be deemed the sole property of Bentley and no fee will be paid in the event the candidate is hired by Bentley.



Nearest Major Market: Huntsville

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