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Project Delivery Industry Marketing Director

Date: Jan 8, 2019

Location: GB

Company: Bentley Systems

Location: London, UK, or remote/office-based US options.

Job ID: 25561

 

Bentley is looking for a Project Delivery Industry Marketing Director who will determine and execute the go-to-market strategy for the project delivery industry markets. In this role, you will drive awareness, demand, and adoption of Bentley’s industry solutions worldwide. Using your strategy skills and story-telling talent, you will help Bentley reach new audiences and position the company as a thought leader and trusted advisor. 

 

In this role, you will work with product marketing, business development and sales to create and execute industry marketing plans and communications, including industry-level thought leadership, positioning, messaging, solution launches, and campaigns across Bentley’s portfolio of software applications and services.

 

This role requires a highly driven, self-motivated, data-informed individual who will bring an energetic approach to reaching all segments of the industry. To execute your plans, you will partner with other marketing professionals focused on web design, graphic design, PR, advertising, and events.

 

Industry marketing specialists are responsible for marketing Bentley’s industry-wide offerings. They are experienced and passionate professionals who can execute all aspects of industry marketing with mastery and autonomy. They will interact with executive management on a regular basis and drive priority projects and strategic opportunities that can affect all aspects of the company. Does this sound like you? Apply today!

 

Your Day-to-Day:

  • Develop industry marketing plans, and user profiles and value propositions.
  • Create strategic campaigns to help increase awareness, demand, and adoption.
  • Evaluate potential impact of proposed campaigns to assist in prioritization.
  • Work with corporate communications, brand and content services, and product marketing teams to collaborate and execute campaigns.
  • Work closely with product teams (product marketing, business development, sales) to define industry-level solutions, differentiated value propositions and journey maps across a wide range of product lines and sales regions.
  • Develop and publish content for the web and social media, such as case studies, videos and white papers.
  • Lead major campaign launches, ensuring prospects, users, partners, and press understand the differentiated value of Bentley’s solutions.
  • Understand analyst relations and serve as the main conduit between analysts and various product teams.

 

What You Bring To The Team:

  • 5+ years of product/industry marketing experience with a proven track record in information technology and/or enterprise software.
  • 5+ years of direct project delivery experience.
  • Excellent oral communication and storytelling skills.
  • Excellent written communication and storytelling skills.
  • Adept at teaming and collaboration.
  • Able to persuade and influence without direct authority.
  • Energetic, creative, and self-motivated.

 

Preferred Qualifications

  • 10+ years’ experience with project delivery industry.
  • 3+ years’ experience with construction industry.
  • Master’s degree with a focus on marketing or business administration.

 

About Bentley:

Bentley Systems is a global leader in providing engineers, architects, geospatial professionals, constructors, and owner-operators with comprehensive software solutions for advancing the design, construction, and operations of infrastructure. Bentley users leverage information mobility across disciplines and throughout the infrastructure lifecycle to deliver better-performing projects and assets. Bentley solutions encompass MicroStation applications for information modelling, ProjectWise collaboration services to deliver integrated projects, and AssetWise operations services to achieve intelligent infrastructure – complemented by comprehensive managed services offered through customized Success Plans.

 

Founded in 1984, Bentley has more than 3,500 colleagues in over 50 countries, $700 million in annual revenues, and since 2012 has invested more than $1 billion in research, development, and acquisitions.


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