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Digital Media Specialist #38121

Date: Aug 28, 2021

Location: Krakow, PL, 30-150

Company: Bentley Systems

Bentley Systems is seeking a talented individual to become a valued member of our successful team as a Social Media Specialist for our Facilities Engineering Products. The new Social Media Specialist will be based in our Krakow office and his/her responsibility will be developing and implementing a Global Social Media strategy in order to increase our brands online presence and improve our marketing and sales efforts.  The Social Media Specialist will be working closely with Product Management, Marketing and Product Success teams.


Day to day Responsibilities:

  • Develop, implement and manage a Social Media strategy for our Facilities Engineering brands through competitive and audience research.
  • Define most important social media KPIs (Key Performance Indicators)
  • Publish, manage and oversee social media content that builds meaningful connections and encourages community members to take action
  • Measure the success of every social media campaign
  • Stay up to date with the latest social media best practices and technologies
  • Use social media marketing and analytical tools to monitor and evaluate our brands social media presence and performance
  • Work with copywriters and designers to ensure content is informative and appealing
  • Collaborate with Marketing, Sales, Product Management and Product Success teams
  • Monitor SEO (Search Engine Optimization) and user engagement and suggest content optimization
  • Communicate with industry professionals and influencers via social media to create a strong network
  • Train colleagues in the related teams to optimize their social media profiles and to follow a common content share strategy
  • Prepare monthly reports on social media marketing efforts


Skills and Qualifications:

  • BS in Communications, Journalism, Marketing, New Media, Public Relations or equivalent with interest in Technology & Engineering Industries
  • 3+ Years relevant industry experience as a Social Media Specialist or similar role
  • Social Media Strategist using social media for brand awareness and impressions
  • Knowledge of online marketing and good understanding of major marketing channels
  • Excellent knowledge of Facebook, Twitter, LinkedIn, Instagram and other social media best practices
  • Excellent written and verbal communication skills
  • Understanding of SEO and web traffic metrics
  • Experience with doing audience and user persona research
  • Good understanding of social media KPIs
  • Familiarity with web design and publishing
  • Outgoing and extrovert personality with strong team working and interpersonal skills, ability to build and maintain relationships internally and externally
  • Strong problem solving and organizational skills with the drive & commitment to own and deliver outstanding work
  • Good time-management skills
  • Fluency in English oral and written; additional languages as a plus


We Offer:

  • Competitive remuneration package and excellent benefits
  • A highly international, professional, supportive and collaborative environment
  • Colleague Recognition Awards


Equal Opportunity Employer
We are proud to be an equal opportunity employer and consider for employment all qualified applicants without regard to race, color, gender/gender identity, sexual orientation, disability, marital status, religion/belief, national origin, caste, age, or any other characteristic protected by local law or unrelated to job qualifications.


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