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Marketing Engagement Specialist

Date: Jun 12, 2019

Location: Huntsville, AL, US, 35806

Company: Bentley Systems

Bentley Systems is the leading global provider of software solutions to engineers, architects, geospatial professionals, constructors, and owner-operators for the design, construction, and operations of infrastructure. Bentley’s MicroStation-based engineering and BIM applications, and its digital twin cloud services, advance the project delivery (ProjectWise) and the asset performance (AssetWise) of transportation and other public works, utilities, industrial and resources plants, and commercial and institutional facilities.

Bentley Systems employs more than 3,500 colleagues, generates annual revenues of $700 million in 170 countries, and has invested more than $1 billion in research, development, and acquisitions since 2012. From inception in 1984, the company has remained majority-owned by its five founding Bentley brothers. Bentley shares transact by invitation on the NASDAQ Private Market; strategic partner Siemens AG has accumulated a non-voting minority stake. www.bentley.com

 

Bentley Systems is seeking a Marketing Engagement Specialist who will be responsible for the project management and execution of go-to-market, lead generation, and digital marketing campaigns for their assigned Industries and Products. You will have the opportunity to work with our global Industry Marketing and Product Marketing teams around the world to make a positive impact on events and campaigns that affect the company's bottom line. If you are an individual with exceptional organizational and communication skills with proven Marketing experience in B2B, we would love to hear from you!

 

Location: Huntsville, AL or Exton, PA

 

Day-to-Day Responsibilities:

  • Working with Industry Marketing and Product Marketing teams on planning tactics and offers based on Product Line plans and is responsible for executing global, digital campaigns. 
  • Work closely with team members to strategize, create and execute lead nurturing campaigns in SAP Marketing Cloud
  • Work with teams to execute email marketing campaigns, ABM and virtual events
  • Ensures all deliverables and tasks are scheduled and completed on time, and that leads are processed within 48 hours.
  • Uses performance information with data insights and recommendations on optimizing the campaign marketing mix to increase the ROI on Marketing spend by identifying what works and what does not. A/B testing and experience wtih audience development and persona based segmentation useful 
  • Recommend and implement best practices for email marketing, landing pages, webinars, segmentation, and lead management within assigned Industries and Product lines.

 

Other Duties:

  • Manage the execution of global campaign offers and campaign reporting.
  • Maintain planning documentation and accompanying schedules covering deliverables, resources, task assignments, critical path, and milestone dates.
  • Enter and maintaini Production SharePoint queue requests and calendars to ensure priorities are clear and transparent across teams.
  • Executie scheduled tasks and provide progress updates to Industry and Product Marketing teams.
  • Provide reporting and analytics using Adobe Analytics, QlikView, Salesforce Marketing Cloud, and other available data sources on performance including response and conversation rates for individual tactics and offers, and tracking results against sales pipeline or attendee targets.
  • Promote, administer, and moderate global webinar events.
  • Manage registration process for Webinars and Events. Experience with On24, GotoWebinar, WebEx, Certain or cVent preferable..
  • Ensure post-event follow up is timely executed, in terms of lead management and professional development units assignment.
  • Excellent organizational & communication skills - responsble for internal presentations to communicate campaign plans

 

Qualifications:

  • Degree in Marketing
  • Minimum of 2 years proven experience in B2B, including digital marketing, email marketing, webinar/virtual events  
    • Experience with Email Marketing, Adobe Connect, CRM, Marketing Automation and Reporting. Experience with marketing automation platforms preferred (Salesforce, Pardot, Hubspot, Marketo or SAP Marketing Cloud). 
  • PC literacy with appropriate MS Office applications proficiency
  • Project Management knowledge

 

Preferred:

  • Experience with SAP Cloud for Sales, Analytics Cloud and Marketing Cloud 
  • Experience wtih analytics and business intelligence platforms (Google Analytics, Adobe Analytics, QlikView, Pentaho, PowerBI), paid media, ABM and content marketing
  • Experience with On24, GotoWebinar, WebEx, Certain or cVENT 
  • Experience with (or ability to quickly adapt to) a matrix organization involving different cultures and dispersed virtual teams.

 

Equal Opportunity Employer/Minorities/Females/Veterans/Disabled

Bentley is an equal opportunity employer and considers for employment all qualified applicants without regard to race, color, sex, disability, protected veteran status, religion, national origin, age or any other protected characteristic.  Additional information about your rights as an applicant under the law may be found by clicking here and here.

 

Bentley participates in e-Verify / Bentley participa en e-Verify

 

Right to Work / Derecho a Trabajar

We encourage you to request a reasonable accommodation  if you are not able to fully use or access our online application system.   You can make an accommodation request by calling 610-458-5000 or sending us an email at disabilityrequest@bentley.com

 

Search Firm Disclosure:
Please be aware Bentley is not accepting unsolicited assistance from search firms for this employment opportunity. This includes any phone calls or emails. All resumes submitted by search firms to any employee at Bentley via-email, the Internet (including social media) or in any form and/or method for this specific position in the absence of a written recruiting agreement executed by both you and/or your firm and Bentley will be deemed the sole property of Bentley and no fee will be paid in the event the candidate is hired by Bentley.

 


Nearest Major Market: Huntsville

Job Segment: Engineer, R&D Engineer, Engineering