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Strategic Partnerships Marketing Communications Manager

Date: Dec 5, 2018

Location: Exton, PA, US, 19341

Company: Bentley Systems

Bentley Systems is the leading global provider of software solutions to engineers, architects, geospatial professionals, constructors, and owner-operators for the design, construction, and operations of infrastructure. Bentley’s MicroStation-based engineering and BIM applications, and its digital twin cloud services, advance the project delivery (ProjectWise) and the asset performance (AssetWise) of transportation and other public works, utilities, industrial and resources plants, and commercial and institutional facilities.

Bentley Systems employs more than 3,500 colleagues, generates annual revenues of $700 million in 170 countries, and has invested more than $1 billion in research, development, and acquisitions since 2012. From inception in 1984, the company has remained majority-owned by its five founding Bentley brothers. Bentley shares transact by invitation on the NASDAQ Private Market; strategic partner Siemens AG has accumulated a non-voting minority stake.


Position title:  Strategic Partnerships Communications Manager


Overview/ Main purpose of the role:

Bentley Systems is looking for a Marketing Manager for its Strategic Partnerships programs to plan and execute Go-To-Market (GTM) activities, manage marketing communications and promotional activities, and develop content to enable Bentley’s Strategic Partnerships team to achieve its new business growth goals. The primary objective is to build internal and external awareness of digital co-ventures among Siemens and its ecosystem. 

Key Responsibilities:

(Primary tasks, functions and deliverables of the role)

  • Create communication tools and content for promoting what we are doing jointly with Siemens both internally within Siemens and externally to the industry through newsletters, social media, blogs, articles in industry publications, or other promotional methods.
  • Execute specific marketing communications plans for Bentley/Siemens product launch activities. This includes organizing and collaborating with various Bentley marketing teams and with Siemens marketing teams on specific industry or product content for those joint partner marketing activities.
  • Collaborate with internal marketing services colleagues (creative services, media services, social media, and writing/editing) to deliver on-time and on-message marketing and public relations materials for GTM activities, including advertising and promotional campaigns.
  • Collaborate with various Bentley colleagues for participation in third party events, including industry conferences, webinars, co-sell events and workshops, Bentley’s annual Year in Infrastructure Conference, and other C-level events.
  • Align and collaborate with internal stakeholders and partner contacts for planning and execution of joint marketing and PR activities for relevant Bentley industry, product, and regional marketing plans.
  • Set and monitor marketing campaign/program and partner activity lead tracking for all partner activities involving co-sell activities including webinars, event attendance, digital lead campaigns, etc. 
  • Track and communicate all marketing activities with and between Siemens on a quarterly basis to demonstrate on-going collaboration successes.


Skills and Competencies:

(Abilities that the individual needs to perform this role effectively)

  • A minimum of a Bachelor's Degree in Marketing or Marketing Communications required.
  • A minimum of 8 years of marketing or marketing communications is required, plus a combination of product marketing or industry marketing and/or sales experience.
  • Strong written and verbal communication; a persuasive and passionate communicator with excellent interpersonal skills and ability to work with senior management levels.
  • Preference for someone who speaks German, but not required.
  • Ability to effectively write, create and deliver overall marketing and promotion mix, including, but not limited to: multi-media, presentations, video, website, social media, events, public relations and thought-leadership content.
  • Ability to project manage and plan short and long -term activities and ensure deliverables are met on-time and with accuracy.
  • Strong teamwork qualities with ability to work with multiple cross functional business units is required.
  • Strong strategic/tactical planning and implementation capabilities are required.
  • Ability to serve in an outward-facing/public persona



Equal Opportunity Employer/Minorities/Females/Veterans/Disabled

Bentley is an equal opportunity employer and considers for employment all qualified applicants without regard to race, color, sex, disability, protected veteran status, religion, national origin, age or any other protected characteristic.  Additional information about your rights as an applicant under the law may be found by clicking here and here.


Bentley participates in e-Verify / Bentley participa en e-Verify


Right to Work / Derecho a Trabajar

We encourage you to request a reasonable accommodation  if you are not able to fully use or access our online application system.   You can make an accommodation request by calling 610-458-5000 or sending us an email at


Search Firm Disclosure:
Please be aware Bentley is not accepting unsolicited assistance from search firms for this employment opportunity. This includes any phone calls or emails. All resumes submitted by search firms to any employee at Bentley via-email, the Internet (including social media) or in any form and/or method for this specific position in the absence of a written recruiting agreement executed by both you and/or your firm and Bentley will be deemed the sole property of Bentley and no fee will be paid in the event the candidate is hired by Bentley.


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