Senior Industry Marketing Manager

Senior Industry Marketing Manager (Engineering Firms)

Location: Office-based/Hybrid/Home-based, US

Position Summary:

Bentley Systems is seeking a dynamic and results-driven Senior Industry Marketing Manager to join our innovative team. In this senior level role, you will be responsible for developing and executing targeted marketing strategies that drive awareness, engagement, and growth for Bentley’s solutions for engineering firms. You will collaborate with cross-functional teams, including product management, sales, and customer success, to effectively convey how our solutions uniquely address the needs of engineering firms.

Your Day-to-Day:

• Industry Expertise: Demonstrate Bentley’s deep understanding of engineering firms, highlighting market trends, challenges, and opportunities.
• Strategic Planning: Lead the creation and implementation of comprehensive marketing plans tailored to engineering firms, driving awareness and adoption of Bentley’s solutions.
• Content Development: Oversee the production of high-quality marketing content, such as white papers, case studies, videos, eBooks, blog posts, and webinars, that resonate with engineering firms.
• Campaign Management: In collaboration with the Field Marketing team, plan targeted marketing campaigns, leveraging various channels to reach and engage industry stakeholders.
• Sales Enablement: Collaborate with the sales team to develop industry-specific sales tools and training materials.
• Market Research: Conduct market research to gather insights on industry trends, customer needs, and competitive landscape.
• Industry Representation: Represent Bentley Systems at industry events, conferences, and trade shows, enhancing brand visibility and establishing thought leadership.
• Performance Analysis: Track and analyze the performance of marketing initiatives, providing actionable insights and recommendations for continuous improvement.
• Stakeholder Collaboration: Work closely with internal and external stakeholders to align marketing efforts with business objectives and industry requirements.

What You Bring to The Team:

• Educational Background: A bachelor’s degree in Marketing, Business, a related field, or relevant training and experience; MBA is a plus.
• Experience: 7-10 years of product marketing or industry marketing experience in the B2B software industry.
• Industry Knowledge: A strong understanding of infrastructure engineering firms and their challenges.
• Proven Success: Demonstrated success in developing and executing effective marketing strategies and campaigns.
• Communication Skills: Excellent written and verbal communication skills, with the ability to engage and influence a wide range of audiences.
• Analytical Abilities: Strong analytical and problem-solving skills, with a data-driven approach to decision-making.
• Team Collaboration: Ability to work collaboratively in a fast-paced, cross-functional team environment.
• Leadership Skills: Proven leadership abilities, with experience building strong relationships and influencing decision-making across teams.

• This is a full-time role expected to work 40 hours per week, office-based, hybrid, or home-based in the US.
• Requires sitting or standing at will while performing work on a computer (or any other physical requirements). The role requires communication with managers, peers, and other colleagues of the company in person (on occasion), and by utilizing Microsoft Teams chat, calling, and meeting functions.
• This role requires travel up to 20%.
   

What We Offer:

• A great Team and culture – please see our see our Recruitment Video.
• An exciting career as an integral part of a world-leading software company providing solutions for architecture, engineering, and construction.
• Competitive Salary and benefits.
• The opportunity to work within a global and diversely international team.
• A supportive and collaborative environment.
• Colleague Recognition Awards.

About Bentley Systems

Bentley Systems (Nasdaq: BSY) is the infrastructure engineering software company. We provide innovative software to advance the world’s infrastructure – sustaining both the global economy and environment. Our industry-leading software solutions are used by professionals, and organizations of every size, for the design, construction, and operations of roads and bridges, rail and transit, water and wastewater, public works and utilities, buildings and campuses, mining, and industrial facilities. Our offerings, powered by the iTwin Platform for infrastructure digital twins, include MicroStation and Bentley Open applications for modeling and simulation, Seequent’s software for geoprofessionals, and Bentley Infrastructure Cloud encompassing ProjectWise for project delivery, SYNCHRO for construction management, and AssetWise for asset operations. Bentley Systems’ 5,200 colleagues generate annual revenues of more than $1 billion in 194 countries.
www.bentley.com

Equal Opportunity Employer:

Bentley is an equal opportunity employer and considers all qualified applicants for employment without regard to race, color, sex, sexual orientation, gender identity, disability, pregnancy, protected veteran status, religion, national origin, age, genetic information or any other protected characteristic.  This commitment extends to all aspects of employment, including, but not limited to, hiring, placement, promotion, compensation, and training. Know Your Rights as an applicant under the law.

Bentley Policy on EEO, Affirmative Action and Pay Transparency Non-Discrimination

Bentley participates in e-Verify / Bentley participate in e-Verify / Right to Work Notice

Request an Accommodation:

As an Equal Opportunity Employer, Bentley is committed to providing reasonable accommodations to applicants with disabilities. We encourage you to request a reasonable accommodation if you are not able to fully use or access our online application system.   You can make an accommodation request by calling 610-458-5000 or sending us an email at disabilityrequest@bentley.com

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