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SEO Manager

Date: Feb 16, 2019

Location: Exton, PA, US, 19341

Company: Bentley Systems

Bentley Systems is the leading global provider of software solutions to engineers, architects, geospatial professionals, constructors, and owner-operators for the design, construction, and operations of infrastructure. Bentley’s MicroStation-based engineering and BIM applications, and its digital twin cloud services, advance the project delivery (ProjectWise) and the asset performance (AssetWise) of transportation and other public works, utilities, industrial and resources plants, and commercial and institutional facilities.

Bentley Systems employs more than 3,500 colleagues, generates annual revenues of $700 million in 170 countries, and has invested more than $1 billion in research, development, and acquisitions since 2012. From inception in 1984, the company has remained majority-owned by its five founding Bentley brothers. Bentley shares transact by invitation on the NASDAQ Private Market; strategic partner Siemens AG has accumulated a non-voting minority stake.


Your Day-to-Day:


Monitor On-page SEO

  • Provide support to local marketers for keyword research, competitor research, recommendations for keywords to use on localized web pages in 12 languages.
  • Support ad hoc requests for adding SEO meta content to EN web pages.
  • Provide support to local and regional marketers for SEO on language web sites.
  • Administrator for Conductor Searchlight SEO tool.
    • Add/manage keywords and categories in Searchlight SEO tool (including adding new keywords to the tool from regional marketers).
    • Create Searchlight workspaces (dashboards) for regional marketers to review language site SEO performance on their own.
    • Provide training to marketers for Searchlight.
  • Review SEO and web traffic reports for overall web presence and performance.
  • Provide recommendations to product marketers and regional marketers, etc. to improve web traffic and lead gen.
  • Provide documentation and training for educating local and regional colleagues on SEO best practices.


Monitor Technical SEO

  • Manually create biweekly hreflang sitemap.xml files for all languages sites and submit to IT for pushing to Production.
  • Run biweekly crawls on all 13 language sites to:
    • Identify and fix site errors (404s, 500 server errors, etc.)
    • Identify and fix missing SEO meta tags, Headers, and keywords.
  • Review Google Webmaster Tools (Search Console) for health of web site (broken links, indexed pages, sitemap errors, etc.)
  • Create semantic markup for Google knowledge graph (not doing this now but want to…takes high effort). Enhances search results.
  • Work with web team or IT to rectify any issues discovered from SEO audit process.
  • Manage redirects for (after removing pages, or for creating vanity URLs), manage and remove expired redirects
  • Manage list of Bentley-owned web domains.



The ideal candidate will possess the following personal attributes:

  • Experience with various technologies including:
    • Google Analytics, Adobe Analytics
  • A minimum of 3 years of experience in the role of SEO lead, SEO manager, or digital marketing
  • Bachelor’s degree in computer science, information technology, technical or related business and marketing field.
  • Strong analytical and project management skills.
  • Proven ability to advance project objectives to completion.
  • Strong cross-organizational communication and change leadership skills.
  • Demonstrated ability to lead SEO strategy across the entire web development process.
  • Ability to analyze and apply insights from analytics data into effective SEO and digital strategy.
  • Marketing and SEO experience.
  • Experience with social media, SEO, SEM, digital content marketing and performance.
  • Experience with various content technologies including:
    • Content management systems.
    • Sitecore experience a plus.  Sitecore MVP an added plus.
    • Computer skills must include practical experience with Microsoft Office Suite.
    • Metadata and taxonomy management tools.
    • Migration tools, analytics tools, translation tools and video streaming software.
    • Basic Coding: HTML; CSS, Javascript; jQuery; Dreamweaver




Equal Opportunity Employer/Minorities/Females/Veterans/Disabled

Bentley is an equal opportunity employer and considers for employment all qualified applicants without regard to race, color, sex, disability, protected veteran status, religion, national origin, age or any other protected characteristic.  Additional information about your rights as an applicant under the law may be found by clicking here and here.


Bentley participates in e-Verify / Bentley participa en e-Verify


Right to Work / Derecho a Trabajar

We encourage you to request a reasonable accommodation  if you are not able to fully use or access our online application system.   You can make an accommodation request by calling 610-458-5000 or sending us an email at


Search Firm Disclosure:
Please be aware Bentley is not accepting unsolicited assistance from search firms for this employment opportunity. This includes any phone calls or emails. All resumes submitted by search firms to any employee at Bentley via-email, the Internet (including social media) or in any form and/or method for this specific position in the absence of a written recruiting agreement executed by both you and/or your firm and Bentley will be deemed the sole property of Bentley and no fee will be paid in the event the candidate is hired by Bentley.


Nearest Major Market: Philadelphia

Job Segment: Engineer, R&D Engineer, Engineering