Field Marketing Manager, North America

Field Marketing Manager – North America

Location: The qualified candidate can be based anywhere in the US

Job Summary:

This individual will have a key role in developing and executing marketing initiatives to drive brand awareness, generate high-quality leads, and accelerate pipeline growth in support of regional sales efforts and strategic goals.  The ideal candidate is a proactive and creative marketer who will collaborate with cross-functional teams to develop and implement targeted, innovative campaigns and initiatives. This role reports to the Director of Field Marketing, Americas.

Key Responsibilities:

• Collaborates with sales teams to identify target accounts and create localized marketing campaigns to engage target audiences, drive demand and accelerate pipeline growth.
• Identify and execute targeted marketing initiatives focusing on key account development and expansion, using multi-channel tactics, including ABM.
• Develop and execute comprehensive, multi-layered, marketing campaigns tailored to the North American market, ensuring alignment with overall company and regional revenue and business goals.
• Collaborate with cross-functional teams including sales, product management, and marketing to integrate field marketing strategies with broader marketing and sales initiatives.
• Develop and oversee the execution of digital campaigns, manage advertising plans, and help maintain media relationships.
• Provide recommendations for social media plans and align them with overall campaign objectives.
• Coordinate with corporate communications to execute PR related strategies to raise brand awareness across the region.
• Ensure the overall cohesiveness and alignment of all marketing channels to reinforce messaging and brand awareness while driving regional business and revenue objectives.
• Working with regional sales leadership, identify and prioritize regional tradeshows and sponsorships to increase brand visibility and lead generation – ensure branding and messaging are aligned with objectives; coordinate with events team on execution of events and ensure lead follow-up.
• Support the planning and execution of NA regional Bentley hosted events, seminars, and meetings, both in-person and virtual, to drive thought leadership, brand awareness and lead generation.
• Foster strong relationships with key stakeholders including regional sales teams, internal and external partners, and influencers within the North America market.
• Regularly communicate marketing plans, progress, and results to internal teams.
• Stay abreast of emerging technologies, best practices, and industry trends/developments/regulations to continuously enhance field marketing strategies and tactics.

Qualifications

• Bachelor’s degree or equivalent experience in marketing, business, or a related field.
• 4+ years of experience in B2B field marketing, with a focus on the North American market.
• Background in executing and managing in-region B2B lead gen programs that drive engagement and generate high-quality leads and revenue for both new logo growth and account expansion.
• Experience planning and executing ABM strategies and tactics.
• Excellent organization and multitasking skills, with the ability to handle projects autonomously and solve problems proactively.
• Experience in infrastructure markets including transportation, energy and water is advantageous.
• Demonstrated experience in managing budgets and overseeing vendors for marketing program execution.
• Strong project management skills and ability to work in a fast-paced environment.
• Prior experience with marketing tools, analytics, and technology platforms and associated systems including Marketo, Demandbase, Google Analytics, etc.
• This role requires minimal travel.
• Requires sitting or standing at will while performing work on a computer (or any other physical requirements).

About Bentley Systems:

Bentley Systems (Nasdaq: BSY) is the infrastructure engineering software company. We provide innovative software to advance the world’s infrastructure – sustaining both the global economy and environment. Our industry-leading software solutions are used by professionals, and organizations of every size, for the design, construction, and operations of roads and bridges, rail and transit, water and wastewater, public works and utilities, buildings and campuses, mining, and industrial facilities. Our offerings, powered by the iTwin Platform for infrastructure digital twins, include MicroStation and Bentley Open applications for modeling and simulation, Seequent’s software for geoprofessionals, and Bentley Infrastructure Cloud encompassing ProjectWise for project delivery, SYNCHRO for construction management, and AssetWise for asset operations. Bentley Systems’ 5,000 colleagues generate annual revenues of more than $1 billion in 194 countries. www.bentley.com

Equal Opportunity Employer:

Bentley is an equal opportunity employer and considers all qualified applicants for employment without regard to race, color, sex, sexual orientation, gender identity, disability, protected veteran status, religion, national origin, age, or any other protected characteristic.  This commitment extends to all aspects of employment, including, but not limited to, hiring, placement, promotion, compensation, and training. EEO is the Law and EEO is the Law Supplement documents provide additional information about your rights as an applicant under the law.

Bentley Policy on EEO, Affirmative Action and Pay Transparency Non-Discrimination

Bentley participates in e-Verify / Bentley participate in e-Verify / Right to Work Notice

Request an Accommodation:

As an Equal Opportunity Employer, Bentley is committed to providing reasonable accommodations to applicants with disabilities. We encourage you to request a reasonable accommodation if you are not able to fully use or access our online application system.   You can make an accommodation request by calling 610-458-5000 or sending us an email at disabilityrequest@bentley.com