Director, Product Marketing

Director, Product Marketing

Location: This role offers the flexibility of being home-based for qualified candidates in the United States

Position Summary:

We are seeking an experienced and strategic Director of Product Marketing to lead our marketing efforts across a portfolio of software products. In this role, you will drive the go-to-market strategy, positioning, and messaging for our products. You will collaborate with cross-functional teams to ensure product success, from development through market launch and beyond. Your focus will be on understanding customer needs, differentiating our products in the marketplace, and generating demand. You will manage and develop a team of product marketers.

Key Responsibilities:

• Develop and execute go-to-market strategies for product launches and updates.
• Define product positioning and messaging based on customer insights and competitive analysis.
• Collaborate with Product, Sales, and Engineering teams to align product development and market needs.
• Create product marketing content materials such as sales decks, data sheets, case studies, and white papers.
• Manage product marketing campaigns, working with the go-to-market and digital marketing teams to drive demand generation and awareness.
• Enable the sales team with training, tools, and content to effectively communicate product value.
• Analyze market trends and customer feedback to refine messaging and identify growth opportunities.
• Monitor product performance and adapt marketing strategies accordingly.

Requirements:

• 7+ years of experience in product marketing, preferably in the software or technology industry.
• Proven track record of leading successful global product launches and marketing campaigns.
• Strong understanding of B2B software markets and customer needs.
• Experience in creating compelling marketing content (case studies, white papers, videos, etc.).
• Ability to analyze market data and customer insights to inform strategy.
• Excellent communication and leadership skills.
• Bachelor’s degree in marketing, Business, or a related field (MBA preferred).
• Experience managing, coaching, and mentoring a team of product marketers.
• Travel 10-15%
• Requires sitting or standing at will while performing work on a computer (or any other physical requirements).

Preferred Qualifications:

• Experience working in a SaaS company or with enterprise software products.
• Familiarity with Agile product development.
• Previous experience with infrastructure software companies.
• Experience with marketing automation tools and CRM systems.

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About Bentley Systems

Bentley Systems (Nasdaq: BSY) is the infrastructure engineering software company. We provide innovative software to advance the world’s infrastructure – sustaining both the global economy and environment. Our industry-leading software solutions are used by professionals, and organizations of every size, for the design, construction, and operations of roads and bridges, rail and transit, water and wastewater, public works and utilities, buildings and campuses, mining, and industrial facilities. Our offerings, powered by the iTwin Platform for infrastructure digital twins, include MicroStation and Bentley Open applications for modeling and simulation, Seequent’s software for geoprofessionals, and Bentley Infrastructure Cloud encompassing ProjectWise for project delivery, SYNCHRO for construction management, and AssetWise for asset operations. Bentley Systems’ 5,200 colleagues generate annual revenues of more than $1 billion in 194 countries.
www.bentley.com

Equal Opportunity Employer:

Bentley is an equal opportunity employer and considers all qualified applicants for employment without regard to race, color, sex, sexual orientation, gender identity, disability, pregnancy, protected veteran status, religion, national origin, age, genetic information or any other protected characteristic.  This commitment extends to all aspects of employment, including, but not limited to, hiring, placement, promotion, compensation, and training. Know Your Rights as an applicant under the law.

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Request an Accommodation:

As an Equal Opportunity Employer, Bentley is committed to providing reasonable accommodations to applicants with disabilities. We encourage you to request a reasonable accommodation if you are not able to fully use or access our online application system.   You can make an accommodation request by calling 610-458-5000 or sending us an email at disabilityrequest@bentley.com