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Accelerated Marketing Director

Date: Feb 16, 2021

Location: Exton, PA, US, 19341

Company: Bentley Systems

About Bentley Systems

Bentley Systems (Nasdaq: BSY) is the infrastructure engineering software company. We provide innovative software to advance the world’s infrastructure – sustaining both the global economy and environment. Our industry-leading software solutions are used by professionals, and organizations of every size, for the design, construction, and operations of roads and bridges, rail and transit, water and wastewater, public works and utilities, buildings and campuses, and industrial facilities. Our offerings include MicroStation-based applications for modeling and simulation, ProjectWise for project delivery, AssetWise for asset and network performance, and the iTwin platform for infrastructure digital twins. Bentley Systems employs more than 4,000 colleagues and generates annual revenues of more than $700 million, in 172 countries.



Location:  We are open to this candidate working remotely, from a home office anywhere in the US.


Position Summary:

The Acceleration Group within Bentley Systems is currently looking for an individual for our Director, Accelerated Marketing position. This person should feel comfortable working in an entrepreneurial, startup environment and understand go to market strategies, while having a strong background in Product Marketing. Our division is driving product and business growth and looking for people who can help us write and tell the story of Bentley’s innovative technology and why our products, solutions, and services are the best in the industry and help differentiate our users among their competitors. If you are excited about building marketing campaigns from the ground up, have experience in the B2B world, and enjoy working on a close-knit, dynamic marketing team, we would like to talk to you.  


Key responsibilities include:

  • Building out successful GTM strategies using best practices and tactics to accelerate market penetration
  • Lead content strategy and develop marketing assets including online product pages, videos, e-books, blogs, reference selling, and more
  • Manage relationships and projects with creative agencies, contractors, and other outside contributors.
  • Lead and work with a team of executive stakeholders to grow and support strategic needs and business outcomes.
  • Develop and manage marketing budget for multiple business entities
  • Oversee and contribute to the creation of sales enablement tools that communicate differentiated value and align to the buyer’s journey.
  • Direct the creation of compelling campaigns and offers focused on each target audience to shorten sales cycles and drive leads
  • Drive demand generation, analyze MQLs, and measure impact on the marketing pipeline
  • Implement improvements to accelerate conversion rates at each stage of the sales funnel
  • Define and prioritize target audiences within each addressable market
  • Gather and analyze market data (users, prospects, competitors) as input into marketing and product planning
  • Partnering with the pre-sales, product management and sales team in the definition of product strategies, the specification of new product offerings and ensuring all product information is kept up-to-date
  • Hands on management of the CRM platform, marketing automation tools, and other systems that drive the business. 
  • Provide timely analytics and reports on campaign results, pipeline growth, and other key indicators.
  • Able to work fluently with corporate and product marketing so we can take advantage of synergies and scale some of our efforts



  • 5-10 years of B2B SaaS software marketing experience.
  • Related degree in Marketing / Engineering field (MBA a plus) or 5+ years working in a position that requires AEC marketing domain knowledge.
  • A dynamic and confident leader that is comfortable engaging with senior executives.
  • Experienced at delivering measurable business results from high-profile, complex, and fast-paced demand generation programs involving multiple disciplines and personalities.
  • Ability to thrive in a collaborative, dynamic, and fast-paced work environment with demonstrated attention to detail and accuracy
  • Experience with HubSpot, Marketo, Salesforce or other CRM system
  • Experience with GoToWebinar or On24
  • Experience with eCommerce
  • This is a hands-on role (you will be doing the work, not managing the work)







Equal Opportunity Employer/Minorities/Females/Veterans/Disabled

Bentley is an equal opportunity employer and considers for employment all qualified applicants without regard to race, color, sex, sexual orientation, gender identity, disability, protected veteran status, religion, national origin, age or any other protected characteristic.  Additional information about your rights as an applicant under the law may be found by clicking here and here.


Bentley participates in e-Verify / Bentley participa en e-Verify


Right to Work / Derecho a Trabajar

We encourage you to request a reasonable accommodation  if you are not able to fully use or access our online application system.   You can make an accommodation request by calling 610-458-5000 or sending us an email at


Search Firm Disclosure:
Please be aware Bentley is not accepting unsolicited assistance from search firms for this employment opportunity. This includes any phone calls or emails. All resumes submitted by search firms to any employee at Bentley via-email, the Internet (including social media) or in any form and/or method for this specific position in the absence of a written recruiting agreement executed by both you and/or your firm and Bentley will be deemed the sole property of Bentley and no fee will be paid in the event the candidate is hired by Bentley.

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