Director, Community Marketing

Location: Dublin, Ireland (Hybrid)

Position Summary:

Bentley is seeking a strategic, creative, and dynamic community marketing leader to help shape and execute the next evolution of our community experience. 

This role will translate Bentley’s broader community vision into a clear strategy, roadmap, and operating model for engaging users, developers, technical audiences, and customers across our community ecosystem. The Communities Hub will be a core pillar, but this leader must think beyond a single owned platform, understanding where Bentley users already gather, learn, share, and influence one another, and helping Bentley show up in ways that are valuable, credible, and connected. 

This is a senior player-coach role for someone who can lead a small team, bring structure to ambiguity, move quickly, and turn strategic direction into focused execution. The right person will understand how community supports top-to-middle funnel user and customer engagement while creating stronger pathways into advocacy, executive & advisory engagement, and other high-value customer experiences. 

As Bentley evolves in a world shaped by AI and changing user expectations, this leader will also help identify how AI can make community more useful, personalized, scalable, and insight-driven over time.

Responsibilities:

Community Strategy & Ecosystem 

• Translate Bentley’s community vision into a clear strategy, roadmap, and operating rhythm. 
• Develop a deep understanding of Bentley users, developers, and technical audiences, including where they already engage across Bentley-owned spaces, external communities, technical forums, practitioner networks, industry groups, peer communities, events, and in-person spaces. 
• Shape a connected community ecosystem that brings together the Communities Hub, user groups, developer programs, peer engagement, community-led content, in-person activations, and advocacy pathways. 
• Partner with the social media team to identify community-relevant social spaces and determine how Bentley can participate in ways that are credible, useful, and aligned to the broader social strategy. 
• Position the Communities Hub as a trusted front door where users can discover content, access resources, engage with Bentley, connect with peers, and participate in relevant programs. 
• Build a top-to-middle funnel community approach that supports discovery, education, engagement, peer connection, and long-term relationship building. 

Developer, Technical & AI-Enabled Engagement 

• Serve as the corporate marketing point person for developer community engagement, partnering across product, developer relations and technical teams.
• Help scale and connect developer-focused initiatives such as DevDays, hackathons, technical community programs, and community hub experiences. 
• Work cross-functionally to improve the developer journey within Bentley and ensure technical audiences have clearer pathways to resources, programs, content, and connection. 
• Explore how AI can improve community discovery, onboarding, personalization, content recommendations, peer connection, support pathways, and insight generation. 
• Ensure Bentley’s community approach reflects where the company is going as a platform company in a world increasingly shaped by AI and open ecosystems. 

Programs, Platform & Team Leadership 

• Develop the strategy and execution plan for community-led programs across the Communities Hub, user groups, digital engagement, peer connection, meetups and selective in-person activations. 
• Create a more connected model across community programs so they feel intentional, valuable, and aligned to broader customer engagement goals. 
• Lead and develop a small, high-impact team responsible for community programming, platform experience, and user group engagement. 
• Operate as a player-coach, setting clear priorities and standards while guiding the team toward strong execution. 
• Use community insights, feedback, and engagement patterns to inform programming, communications, product engagement, and future investment.

What Success Looks Like:

• Bentley has a clearer, more actionable community strategy that connects owned platforms, external and social communities, technical forums, content, programs, AI-enabled experiences, peer engagement, and in-person activations. 
• Bentley better understands where users already engage and has a stronger model for meeting them there in credible, valuable ways.
• The Communities Hub becomes a trusted and valuable entry point into Bentley’s broader user, developer, and technical ecosystem.
• Users, developers, and customers have clearer pathways to discover Bentley, learn, connect, engage, and deepen their relationship over time.
• Community programs feel connected and strategic rather than one-off or fragmented.
• The community function creates stronger pathways into advocacy, executive engagement and other customer marketing motions.
• Internal teams view community as a meaningful source of engagement, insight, education, and customer connection.

Qualifications:

• 10+ years of experience in community, community marketing, developer community, digital engagement, platform strategy, customer engagement, or related roles. 
• Proven experience building, scaling, or evolving community ecosystems across owned platforms, external communities, technical forums, user networks, events, and peer-led spaces. 
• Experience partnering with social, content, product, developer relations, and advocacy teams to engage audiences across both owned and external community touchpoints. 
• Experience in a platform, SaaS, developer, open ecosystem, open-source, startup, or scale-up environment is a plus 
• Experience supporting developer or technical audience engagement through programs such as hackathons, DevDays, meetups, technical communities, user groups, or community platforms. 
• Experience using or exploring AI to improve community, digital engagement, content discovery, personalization, support, insights, or scalable user journeys. 
• Comfortable operating in build-mode: able to bring structure to ambiguity, move quickly, make thoughtful decisions with imperfect information, and refine as the strategy evolves. 
• Strong strategic operator who can take a broader vision, make it sharper, and translate it into a practical plan the team can execute. 
• Creative and outside-the-box thinker who brings fresh ideas while still creating focus and operational clarity. 
• Strong people leader who can coach a small team, set direction, and build momentum in a fast-moving, matrixed environment. 
• Strong communication and influence skills, with the ability to bring stakeholders along and make community feel strategically important.

What We Offer:

• A great Team and culture – please see our colleague video. 
• An exciting career as an integral part of a world-leading software company providing solutions for architecture, engineering, and construction - watch this short documentary about how we got our start. 
• An attractive salary and benefits package. 
• A commitment to inclusion, belonging and colleague wellbeing through global initiatives and resource groups. 
• A company committed to making a real difference by advancing the world’s infrastructure for better quality of life, where your contributions help build a more sustainable, connected, and resilient world. Discover our latest user success stories for an insight into our global impact.

About Bentley Systems

Around the world, infrastructure professionals rely on software from Bentley Systems to help them design, build, and operate better and more resilient infrastructure for transportation, water, energy, cities, and more. Founded in 1984 by engineers for engineers, Bentley is the partner of choice for engineering firms and owner-operators worldwide, with software that spans engineering disciplines, industry sectors, and all phases of the infrastructure lifecycle. Through our digital twin solutions, we help infrastructure professionals unlock the value of their data to transform project delivery and asset performance. www.bentley.com 

Equal Opportunity Employer:

Bentley is proud to be an equal opportunity employer and considers for employment all qualified applicants without regard to race, color, gender/gender identity, sexual orientation, disability, marital status, religion/belief, national origin, caste, age, or any other characteristic protected by local law or unrelated to job qualifications.

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