Campaign Enablement Associate

Product Sales

Location: Dublin, Ireland

Work Mode: Hybrid

Position Summary:

Bentley Systems is seeking a digitally savvy and execution-focused Campaign Enablement Associate to help transform our sales team into industry influencers through strategic social selling and professional community-building activities. This role also supports the planning and delivery of sales-led webinars that drive high-converting leads and measurable sales pipeline. The ideal candidate has hands-on experience with B2B social media, digital engagement tactics, and is confident working directly with sales professionals in a dynamic, cross-functional environment.

Your Day-to-Day:

• Coach and enable sales colleagues to grow high-impact LinkedIn profiles and build engaged online communities.
• Support the development and rollout of social selling campaigns: create post templates, messaging calendars, and engagement strategies.
• Assist in planning, promoting, and executing sales-led webinars—including logistics, speaker coordination, campaign promotion, attendee follow-ups, and CRM lead routing.
• Track and report on key performance metrics for social selling and webinars (e.g., engagement, MQLs, pipeline contribution).
• Create and maintain playbooks, templates, and concise training materials on social selling and digital influence best practices.
• Collaborate with sales and marketing to align on messaging, personas, content strategy, and influencer tactics.
• Ensure smooth internal coordination across teams and platforms for campaigns and webinars.
• Repurpose content into formats suitable for social media posts, nurturing emails, and LinkedIn engagement.
• Stay current with digital selling trends, social platform updates, B2B engagement strategies, and B2B influencer marketing techniques —and provide actionable insights.

What You Bring to The Team:

• Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent work/training experience.
• 2+ years of experience in digital marketing, sales enablement, or social media coordination in a B2B context.
• Experience coaching individuals or teams on building an online presence and using content to grow influence.
• Excellent writing skills with the ability to craft compelling, authentic social copy.
• Proficient with tools such as LinkedIn (including Sales Navigator), Cognism, Salesforce, Salesloft, ON24, and Marketo.
• Strong communication and collaboration skills, with the ability to clearly present enablement concepts.
• Detail-oriented, resourceful, and comfortable managing multiple projects in a fast-paced environment.
• Creative and proactive mindset with a strong interest in digital engagement, social selling, and community building.
• Creative thinker with a collaborative mindset and a strong sense of initiative.
• Confidence in presenting ideas and leading workshops or training sessions.
• Bonus: Experience supporting webinars, LinkedIn Live, or community engagement activities.

What We Offer:

• A great Team and culture – please see our Recruitment Video.

• An exciting career as an integral part of a world-leading software company providing solutions for architecture, engineering, and construction.
• Competitive Salary and benefits.
• The opportunity to work within a global and diverse international team.
• A supportive and collaborative environment.
• Colleague Recognition Awards.

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About Bentley Systems

Around the world, infrastructure professionals rely on software from Bentley Systems to help them design, build, and operate better and more resilient infrastructure for transportation, water, energy, cities, and more. Founded in 1984 by engineers for engineers, Bentley is the partner of choice for engineering firms and owner-operators worldwide, with software that spans engineering disciplines, industry sectors, and all phases of the infrastructure lifecycle. Through our digital twin solutions, we help infrastructure professionals unlock the value of their data to transform project delivery and asset performance. www.bentley.com 

Equal Opportunity Employer:

Bentley is proud to be an equal opportunity employer and considers for employment all qualified applicants without regard to race, color, gender/gender identity, sexual orientation, disability, marital status, religion/belief, national origin, caste, age, or any other characteristic protected by local law or unrelated to job qualifications.