Field Marketing Manager

Location: New Delhi (Hybrid/ Office -based)

The Company

Bentley Systems (Nasdaq: BSY) is the infrastructure engineering software company. We provide innovative software to advance the world’s infrastructure – sustaining both the global economy and environment. Our industry-leading software solutions are used by professionals, and organizations of every size, for the design, construction, and operations of roads and bridges, rail and transit, water and wastewater, public works and utilities, buildings and campuses, mining, and industrial facilities.

About the Role

Bentley Systems is a fast-growing company, and we’re searching an experienced field marketing manager to join our expanding team.

The ideal candidate will have ability to work on the regional Go-to-Market plans, event & campaigns, planning & execution. This includes the end-to-end program management of marketing mix in collaboration with Product Industry Marketing/Digital Marketing across the sales territories within their assigned marketing region. This is an individual contributor role and reports to the Field Marketing Manager, India.

Key responsibilities include:

• Collaborates with sales teams to identify target accounts and create localized marketing campaigns to engage target audiences, drive demand and accelerate pipeline growth.
• Identify and execute targeted marketing initiatives focusing on key account development and expansion, using multi-channel tactics, including ABM.
• Develop and execute comprehensive, multi-layered, marketing campaigns tailored to the Asia South market, ensuring alignment with overall company and regional revenue and business goals.
• Collaborate with cross-functional teams including sales, product management, and marketing to integrate field marketing strategies with broader marketing and sales initiatives.
• Lead the planning and execution of Bentley India hosted and 3rd party in-person events, to drive thought leadership, brand awareness and lead generation. This would require end-to-end coordination with internal & external stakeholders and traveling across Indiaup to 30%-50%.
• Develop and oversee the execution of digital campaigns, manage advertising plans, and help maintain media relationships.
• Provide recommendations for social media plans and align them with overall campaign objectives.
• Coordinate with corporate communications to execute PR related strategies to raise brand awareness across the region.
• Ensure the overall cohesiveness and alignment of all marketing channels to reinforce messaging and brand awareness while driving regional business and revenue objectives.
• Working with regional sales leadership, identify and prioritize regional tradeshows and sponsorships to increase brand visibility and lead generation – ensure branding and messaging are aligned with objectives; coordinate with events team on execution of events and ensure lead follow-up.
• Regularly communicate marketing plans, progress, and results to internal teams.
• Stay abreast of emerging technologies, best practices, and industry trends/developments/regulations to continuously enhance field marketing strategies and tactics.

Other Responsibilities:

• Build regional understanding of the important media (magazines/websites/blogs, etc.) by Industry, enhance existing, and build up new relationships, and coordinate all local press activities and report coverage with Corporate Marketing and Media Services.
• Coordinate/manage Bentley Executive visits with local sales leadership and Corporate.
• Lead the Regional Marketing globally assigned as a partner for tag team with Digital Marketing/Product Industry Marketing to facilitate the Event & Webinar execution.
• Engage with Digital Marketing for data acquisition, cleanup and requirements for the local region including interfacing with sales management to qualify requests and ensure we have a plan to leverage new names.
• Ensure Channel management is aware of planned marketing programs in the region to facilitate proper leverage of marketing programs by Channel partners.
• Support Corporate initiatives like Year in Infrastructure in the region.

Qualifications

• Bachelor’s degree or equivalent experience in marketing, business, or a related field.
• 8+ years of experience in B2B field marketing, with a focus on the Indian market.
• Background in executing and managing in-region B2B lead gen programs that drive engagement and generate high-quality leads and revenue for both new logo growth and account expansion.
• Experience planning and executing ABM strategies and tactics.
• Excellent organization and multitasking skills, with the ability to handle projects autonomously and solve problems proactively.
• Experience in infrastructure markets including transportation, energy and water is advantageous.
• Demonstrated experience in managing budgets and overseeing vendors for marketing program execution.
• Strong project management skills and ability to work in a fast-paced environment.
• Prior experience with marketing tools, analytics, and technology platforms and associated systems including Marketo, Demand base, SFDC, Google Analytics, etc.
• This role requires up to 30%-50% travel across India.

About Bentley Systems:

Bentley Systems (Nasdaq: BSY) is the infrastructure engineering software company. We provide innovative software to advance the world’s infrastructure – sustaining both the global economy and environment. Our industry-leading software solutions are used by professionals, and organizations of every size, for the design, construction, and operations of roads and bridges, rail and transit, water and wastewater, public works and utilities, buildings and campuses, mining, and industrial facilities. Our offerings, powered by the iTwin Platform for infrastructure digital twins, include MicroStation and Bentley Open applications for modeling and simulation, Seequent’s software for geoprofessionals, and Bentley Infrastructure Cloud encompassing ProjectWise for project delivery, SYNCHRO for construction management, and AssetWise for asset operations. Bentley Systems’ 5,200 colleagues generate annual revenues of more than $1 billion in 194 countries.

www.bentley.com

Equal Opportunity Employer:

Bentley is proud to be an equal opportunity employer and considers for employment all qualified applicants without regard to race, color, gender/gender identity, sexual orientation, disability, marital status, religion/belief, national origin, caste, age, or any other characteristic protected by local law or unrelated to job qualifications.