Senior Field Marketing Specialist ANZ

SENIOR REGIONAL FIELD MARKETING SPECIALIST

Position Summary:

As a key member of the Regional Marketing team the primary responsibility for this role is to work closely with the regional business and marketing leadership to develop and implement an integrated marketing plan that aligns with business and revenue growth goals.  You will work across the organization to develop an effective go-to-market strategy and execute high-impact B2B integrated marketing & ABM campaigns using Marketing Automation, Demand Generation tactics, and expertly executed events. 

As a member of the global marketing team, you will work closely with the cross functional teams to position Bentley as the preferred Infrastructure Software company in the region.  

Responsibilities:

• Recommend, plan and execute local marketing content and programs with focus on generating pipeline, as well as improving brand recognition of the Bentley brand and specific industry solutions where relevant
• Develop and execute on the Go-To-Market plans to support market opportunities and sales priorities, including planning and management processes, event support and digital campaign execution.  Participate in the planning and execution of overall sales strategy to support targeted growth in regions
• Work with the Global Account Based Marketing team to help design and execute innovative and creative, multi-touch ABM programs that focus on demand generation and deal acceleration within our strategic accounts. 
• Use reporting tools to communicate on performance and outcome of marketing programs in a timely manner to Sales and Marketing stakeholders against agreed targets and performance metrics
• Support development of localized content and workflow process to publish localized marketing content to support sales and regional programs.  Work closely with the Content and Demand Gen team to update and leverage collaterals throughout the buyer journey
• Develop and maintain a database of target accounts and contacts to ensure campaigns are targeted to the right people
• Maintain an up-to-date Regional Programs schedule for the Go-to-Market strategy. 
• Create, schedule and execute social media content and repurpose corporate social media content on local channels
• Work with the relevant marketing and sales teams to develop regional local user stories, Be Inspired submissions, news items and press releases that are aligned to Go to Marketing plans and corporate marketing messaging
• Support Corporate initiatives and events, including Illuminate, Year in Infrastructure Conference and the Going Digital Awards Program
• Coordinate/manage Bentley Executive visits with local sales leadership and corporate.
• Engage with Marketing Engagement Services for data acquisition, cleanup and requirements for the local region including interfacing with sales management to qualify requests and ensure we have a plan to leverage new names

Qualifications:

• 4+ years of Marketing Experience
• Master’s or a bachelor’s degree in marketing or related business studies
• Strong English writing and communications skills required
• Excellent communication and presentation skills and the ability to work at all levels of the organization
• Strong influencing and relationship-building skills to work with Enterprise Accounts in region.  Experience in infrastructure engineering sectors including transportation, energy and water is needed to help understand account needs and build tactical marketing plans
• Experience working across South East Asis and India is desirable.
• Knowledge and understanding of buyer personas and intent in the infrastructure segment beneficial
• Knowledge of demand generation mix including email marketing, direct mail, social media, paid social and advertising, events, and webinars
• Experience in working in a multi-matrix environment, with the ability to work independently and collaboratively in a fast-paced, dynamic environment.
• Excellent analytical skills with a focus on metrics and outcomes and with the ability to think strategically as well as implement tactically
• Experience working with tools like PowerBI, Marketo, Salesforce, Miro, Smartsheet’s or similar marketing, CRM and project management tools
• Knowledge of Bentleys software is an advantage
• Willingness to travel within the ANZ and APAC regions as needed
• Exceptional time management, prioritization, and multitasking skills
• Highly motivated individual who thrives in a fast-paced team environment and is readily adaptable to changing market and organizational requirements

About Bentley Systems

Around the world, infrastructure professionals rely on software from Bentley Systems to help them design, build, and operate better and more resilient infrastructure for transportation, water, energy, cities, and more. Founded in 1984 by engineers for engineers, Bentley is the partner of choice for engineering firms and owner-operators worldwide, with software that spans engineering disciplines, industry sectors, and all phases of the infrastructure lifecycle. Through our digital twin solutions, we help infrastructure professionals unlock the value of their data to transform project delivery and asset performance. www.bentley.com 

Equal Opportunity Employer:

Bentley is proud to be an equal opportunity employer and considers for employment all qualified applicants without regard to race, color, gender/gender identity, sexual orientation, disability, marital status, religion/belief, national origin, caste, age, or any other characteristic protected by local law or unrelated to job qualifications.